Browsing articles from "September, 2010"

MyFinancialConnections.com

Sep 1, 2010 // by mbaldwin // Portfolio // No Comments

Challenge

When we met with Jorge we talked about his business, strategies, and goals. We took a look at the way he was showing customers’ homes for sale and rent in Tampa/Manhattan via his web site. He was reliant on himself to update his web site. If you didn’t know HTML you couldn’t update the site. We recommended that he go with our content management system so that anyone in his organization could update his web site.

The solution

We designed the myfinancialconnections.com web site using our content management system. Since he needed to constantly add new properties to his site, the content management system worked perfectly for him. It’s easy for his employees to create a new listing and have it automatically show up in certain parts of the site. No web design experience needed. The quality design builds credibility which breeds requests for information. His web site was designed to help stream line the web site update process, increase leads, and requests for information.

VersaAppliance.com

Sep 1, 2010 // by mbaldwin // Portfolio // No Comments

Challenge

Chris Lietz (owner of Data-Tech and Graphics Tech) came over to meet with us to discuss the launch of his Versa Appliance line of IT Systems. We decided that an Ecommerce site would be a substantial way to increase visibility and would also help automate the sales process. The site needed to manage the entire sales process, document uploads, product management, inventory, and sales reports.

The solution

We developed a system that would run as a bolt on to our content management system. The versaappliance.com web site has a unique design and layout that gives any employee at Data-Tech the ability to update and add new products.

Demo the site >>

Web Design

Web design is the skill of creating presentations of content (usually hypertext or hypermedia) that is delivered to an end-user through the World Wide Web, using a Web browser or other Web-enabled software . The intent of web design is to create a website—a collection of electronic documents and applications that reside on a Web server/servers.

Search Optimization

Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

Social Media

Social media marketing programs usually center on efforts to create content that attracts attention, generates online conversations, and encourages readers to share it with their social networks. The message spreads from user to user and presumably resonates because it is coming from a trusted source, as opposed to the brand or company itself.

Social media has become a platform that is easily accessible to anyone with internet access, opening doors for organizations to increase their brand awareness and facilitate conversations with the customer. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Organizations can receive direct feedback from their customers and targeted markets.