Email Marketing is Still Effective
Should I still use email marketing?
Email marketing is an important media channel all companies should use as part of their marketing mix. A lot of people think of email marketing died long ago when it was coined as SPAM. According to the Direct Marketing Association, email marketing on average generated $43.62 for every dollar spent on it during 2009.
How should it be used?
Email marketing works well when used properly.
1. Organize your list so you can target different customer segments.
2. Target each customer segment individually, have purpose for the email, don’t SPAM maliciously.
3. Use it to build loyalty and trust
4. Use it to support sales through other channels
5. Track each campaign for effectiveness.
Email promotions and offers generate immediate action including sales, downloads, inquires, registrations, etc. Informative email newsletters and other emails send people to offline stores and events, build awareness, contribute to branding, strengthen relationships, encourage trust and loyalty.
Graphics Tech offers two services for customers looking to use email-marketing services. One gives you the ability to manage and deploy your own email marketing initiatives. Or you can outsource your email marketing efforts to us.