I recently participated in an event we hosted – the Internet Marketing Seminar on March 4th, which was a highly successful and interactive experience for everyone involved. At this event, we partnered with an ultra-creative design company, HD Interactive. The group was a big hit when they showcased one of their latest and greatest additions to their products – virtual messages delivered via augmented reality. This company is making it big by working closely with its customers to come up with high impact designs and solutions. Trust me, taking one look at what they can do at HD Interactive will leave you impressed, just as our audience was at this recent event.
Who is HD Interactive?
I learned that in 2002, CEO Sean Carey founded HD Interactive in Tampa, Florida. He has built the company on the premise of providing quality customer experiences; hence, most of his clients are repeat customers. This client experience is assured by what Sean states as, “taking client suggestions and making the project perfect before we consider ourselves finished.” It’s easy to see how a company with an incredible product and superior customer service would excel so quickly. The highly talented team of developers and designers has created some interesting projects for some big names, such as Pepsi, Electronic Arts, Valpak, Universal, Disney, Seimens, Hilton, and Warner Brothers (examples and demos are available at www.hdinteractive.com. The company specializes in Adobe Flash software, Flex, and Air applications, and, in addition to augmented reality, offers website development, iPhone application development, interactive training, online game development, and related virtual applications.
Augmented what? Augmented reality is a new technology that combines the use of web camera tracking (using a simple web cam), Flash software technology, 3d artwork, and a symbol to create an interactive experience for the user. The graphics and video seems to “pop” off of the screen during the simulation, offering an interesting way to interact through greeting cards, games, promotions, and other creative concepts. Interestingly, the symbol used to activate the game or application can be placed on a greeting card, a piece of paper, a business card, a hat or shirt, or any piece of marketing material. You can read more about these virtual reality applications and see a live demo for yourself by visiting one of the HDI Blog posts for augmented reality. See more examples In addition, I found these examples of the company’s work to be particularly impressive:
I really find the virtual reality concepts to be an interesting addition to a marketing strategy, where interactive applications can intrigue individuals to engage with your company. If someone searches for your company website and your site shows up, assuming you have the proper internet marketing tools being utilized, than this would be a great way to ultimately capture their attention and gain some trust. We know that trust is really what we want to build with potential customers. This technology would tie in great with social media outlets, where a real “buzz” could be created around the virtual experience. As we learned from the seminar, nearly everyone has a web cam for the camera tracking abilities and nearly everyone is using social media outlets today – so it is very feasible and far-reaching. Check it out for yourself…. Learn more about what HD Interactive can do by visiting the company website (www.hdinteractive.com) or connecting with them on the HDI Blog (www.hdiblog.com). If you’re interested in promoting a new virtual concept or application, Graphics Tech can help spread the word via search engine optimization and social media strategies.