Social Media Marketing Will Change The Way Businesses Market

Jan 18, 2010 // by mbaldwin // Internet Marketing, Social Media Marketing // 1 Comment

What is Social Media?

Social Media uses the Internet and web sites to connect millions of people across the world and allow them to communicate, participate, and socialize on the Internet. Social media has been made possible by new web 2.0 technologies that enable the creation and exchange of user-generated content.

Different Types of Social Media

Blogging
Blogs are web sites maintained by an individual or organization that are frequently updated. Internet users or blog followers are able to comment on the blog and share their thoughts.

Social Networks
Social Networks are websites designed to focus on social interaction between users.

Social Bookmarking
Social Bookmarking is a way for Internet users to share, organize, search, rate, and manage their bookmarks.

Video Sharing
Video sharing allows indviduals to upload video clips to an Internet website such as YouTube.

Social Photo sharing
Similar to video sharing, photo sharing allows users to share photos over the Internet.

Wiki’s
A wiki is a web site that allows easy creation and editing of any number of interlinked web pages, they’re great for collaboration.

Presentation Sharing
Presentation sharing gives people the ability to, of course, share presentations over the Internet.

How to market with Social Media

Social Media marketing over the Internet for business must be approached differently than a traditional marketing campaign. In a world that is becoming more immune to advertising and one-way messages, its essential that you understand how to use these new tools that will promote your brand effectively. We have to forget about directly marketing to our customers when using social networks like Facebook. In today’s market the power is in the consumer’s hand. It’s your job or the job of your marketing company to think of a creative way to build a community and provide them with valuable information or content that customers are interested in. By engaging customers on social networks you have the ability to farm their thoughts on or about your products or services because social media is also a huge market research tool. Companies can take the feedback they receive whether it’s positive or negative and improve their quality of service.

Its important to understand what social media is and how it is revolutionizing the way we market to our customers now and in the future. Building on the Internet and watching it evolve over the last 10 years has been really amazing. If I could recommend one thing about social media to businesses, it would be to start building your communities and making your digital footprint. This is one game you done want to start late.

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1 Comment

Morph July 15, 2010 at 3:04 am

I am not the kind to take the time posting comments on peoples’ weblogs typically but just after stumbling across yours I figured I would write a little line to give myself a short break from working. Obviously I have become a tad distracted after sticking around to check out a few of your posts. You have got some great observations here, so I’m going to add you to my Google Reader for the future. Take care!

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Web Design

Web design is the skill of creating presentations of content (usually hypertext or hypermedia) that is delivered to an end-user through the World Wide Web, using a Web browser or other Web-enabled software . The intent of web design is to create a website—a collection of electronic documents and applications that reside on a Web server/servers.

Search Optimization

Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

Social Media

Social media marketing programs usually center on efforts to create content that attracts attention, generates online conversations, and encourages readers to share it with their social networks. The message spreads from user to user and presumably resonates because it is coming from a trusted source, as opposed to the brand or company itself.

Social media has become a platform that is easily accessible to anyone with internet access, opening doors for organizations to increase their brand awareness and facilitate conversations with the customer. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Organizations can receive direct feedback from their customers and targeted markets.