What is SEO or Search Engine Optimization?

What is Search Engine Optimization?

SEO or Search Engine Optimization is the process of increasing traffic to a web site from search engines such as Google, Yahoo, and Bing for FREE! Optimizing a web site will increase its ability to show up at the top of the search engine rankings page.

Why is it important?

Search Engine Optimization is important because there is an increasing amount of searches conducted daily. According to searchenginewatch.com there were an estimated 91 million searches conducted in march of 2006. That number in June of 2009 increased to an estimated 304 million searches conducted daily. These are staggering numbers that are going to continually increase. Think of a service you offer, type the name of the service into Google with the city you work in and see what comes up. There’s a good chance your competition is reaping the rewards of a number 1, 2, and 3 spot.

How does it work?

Search engines have to determine whether a web page is relevant to the keywords searched by a user. So when a search is conducted the Search Engine goes to its database (index) and looks for the best result based on the keyword searched by the user. It’s the job of the search engine to provide quality search results on the first try (this is why Google dominates the search market). Google has an algorithm that is a mathematical formula used in ranking a web page for keyword relevancy. Though keyword relevancy is important for a search engine what web page will show up number 1. It’s not the only thing it takes into consideration when ranking. Inbound links to a web site or web page are important elements in which a search engine looks at when ranking a website. Search engines need to understand the credibility of a website which they do from links. Search engines count every link that points to your website as a vote. This will determine if you place number 1, 2, or 3.

I hope this gives you some insight as to what SEO is and how it works. Your feedback is greatly appreciated. If you have any questions feel free to ask by posting a comment.

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Web Design

Web design is the skill of creating presentations of content (usually hypertext or hypermedia) that is delivered to an end-user through the World Wide Web, using a Web browser or other Web-enabled software . The intent of web design is to create a website—a collection of electronic documents and applications that reside on a Web server/servers.

Search Optimization

Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

Social Media

Social media marketing programs usually center on efforts to create content that attracts attention, generates online conversations, and encourages readers to share it with their social networks. The message spreads from user to user and presumably resonates because it is coming from a trusted source, as opposed to the brand or company itself.

Social media has become a platform that is easily accessible to anyone with internet access, opening doors for organizations to increase their brand awareness and facilitate conversations with the customer. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Organizations can receive direct feedback from their customers and targeted markets.