I added a video below, “Did you know 3.0”, make sure you watch it… It’s pretty darn amazing when you think about it. Comments are appreciated!

Internet Marketing is new, its revolutionary, and it’s changing the way businesses are marketing on the Internet. Technologies such as Web 2.0, Search marketing/optimization, social media and email marketing take a less abrasive approach. People that are exposed to these various forms of Inbound Marketing are more likely to listen. There is a difference between Internet Marketing and today’s fading traditional marketing. Traditional marketing focuses a lot on ineffective out bound one-way messages. Internet marketing uses online games, thought leadership through blogging, Search Engine optimization, and pay per click advertising as inbound distribution channels connecting the world with your web site.

That’s why it matters to have a great web site. For businesses a great web site can make every bit of difference. Like the way it can engage and socialize with a customer. Or how it is structurally designed to provide strategically placed content.

Businesses must be connected with social media and the Internet because it’s growing substantially and you’re missing out. Blogs, social networking, social bookmarking, and video portals are changing the way consumers consume media. I mean, IPTV is right around the corner and I feel from all the hype that every person I talk to is ready to get their own IPTV system. No commercials and the freedom to subscribe to your own channel via the Internet. Now that’s what I’m talking about. Yeah, I like my TiVO but I just don’t get the feeling I’ll need it much longer. New media advertising like social media has already come on strong and with the new age of IPTV, businesses should start taking advantage of this free medium if they haven’t already..

Here’s some stats for you. In 2008 there were 31 Billion searches on Google every month, in 2006 there were only 2.7 Billon searches a month.. These numbers are exponential and have grown considerably since then. Check this video out, it’s a real eye opener as to what technology has done in such little time.

Did you know 3.0

Email marketing is an important media channel all companies should use as part of their marketing mix. A lot of people think of email marketing died long ago when it was coined as SPAM. According to the Direct Marketing Association, email marketing on average generated $43.62 for every dollar spent on it during 2009.

How should it be used?

Email marketing works well when used properly.

1. Organize your list so you can target different customer segments.

2. Target each customer segment individually, have purpose for the email, don’t SPAM maliciously.

3. Use it to build loyalty and trust

4. Use it to support sales through other channels

5. Track each campaign for effectiveness.

Email promotions and offers generate immediate action including sales, downloads, inquires, registrations, etc. Informative email newsletters and other emails send people to offline stores and events, build awareness, contribute to branding, strengthen relationships, encourage trust and loyalty.

Graphics Tech offers two services for customers looking to use email-marketing services. One gives you the ability to manage and deploy your own email marketing initiatives. Or you can outsource your email marketing efforts to us.