Old Spice takes advantage of social media marketing
Social Media Marketing is one of the best, and fastest, ways for an individual or company to spread information. An example of this is the recent buzz about the Old Spice videos that appeared on YouTube in the last couple of weeks. These hilariously silly videos made their way across the internet, with frequent postings on social networks like Facebook and Twitter.
In an article for ComputerWorld.com, Augie Ray, an analyst with market research firm Forrester is quoted as saying, “The Old Spice strategy makes brilliant use of social media. The response has been terrific. Social networks are buzzing. Video resharing has been very high, and the Old Spice YouTube channel now has 75 million total upload views. And this effort shows evidence of going even more viral.”
Social Media Networks can be hugely beneficial to companies who know how to employ it properly. If just one person posts a video or link on their Facebook or Twitter profile, all of their friends see it. If one of those friends reposts it, all of their friends see it, and so on. The information spreads like wildfire.
This is called viral marketing.
When a company uses existing Social Media Networks as a tool for viral marketing, it can be very cost effective. For example, in the Old Spice campaign, the bulk of the cost most likely came from the production of the video itself. Once the video was available online, people who watched it and liked it did the work for Old Spice. Each person who posted the video on their Facebook, or linked to it from Twitter helped Old Spice advertise their product, for free.
Content Management vs. Static Web Design
Which is right for me?
If you are interested in having your website designed (or redesigned), there are two basic options. Two commonly used website designs are Content Management Systems (CMS) and Static Web Designs.
Okay, but what does that mean?
Static Web Designs tend to be cheaper because they require less labor and only need a designer. You tell the person designing your website your vision and what you want on the website, and they input all of the information. This is one of the easiest options for creating a website because you tell the designer what you want and they do the rest.
A Content Management System allows you to update your information any time, any place, at your convenience. A website will be designed and customized, and then you are taught an easy-to-use system that allows you to update your information as often as you would like.
Is updating a website through CMS difficult?
It’s really not. When you want to post new information on your website (in the following example, information about a new piece of real estate that is available for rent) you simply start a new post, and fill in all of the information, pictures, links, etc that you would like included.
Here is an example of an update done by V&V Real Estate Associates:
As you can see, the user updating the website simply enters information into the easy-to-use system. If you have ever written a blog before, this template will look familiar to you. After entering in all of the desired information, simply click “publish.”
Here’s the result:
It really is as easy as it looks, and gives you the ability to add or update posts as often as you’d like.
Now that you know the difference between a Content Management System and a Static Web Design, all you have to do is decide which one is right for you or your company.
Data-Tech's Information Technology for Business Blog Launch!
We here at Graphics Tech are proud to announce the launch of Data-Tech’s new blog.
Data-Tech’s blog was created by Graphics Tech to provide them with an outlet to not only inform their customers about new services and products, but also to let them know of any upcoming upcoming technology events in Tampa Bay. They have been trained in the art of Search Engine Optimization to make sure that every post is effectively optimized containing their targeted key words and phrases for each individual post.
Not only did we make the blog searchable via Google and other major search engines, but the design reflects the marketing materials and website that were also developed for Data-Tech. When making the blog we made sure that the user would be able to recognize certain branding aspects that we’ve applied in reference to Data-Tech’s brand; such as the Eye.
When consulting Data-Tech on their blog we made sure to find out who their target audience was and what they were interested in so that we could apply this information to our development effort in making the blog more engaging as well as informative and searchable.
Data-Tech also expressed a key component they wanted to have integrated as well; and that was the ease of automation with their social media accounts. We’ve made it so that when Data-Tech writes and publishes their blog post, that it is also sent out to their Twitter, Facebook and LinkedIn accounts. We’ve used key tools that allow us to connect all their accounts to the blog so that this can be accomplished.
Its pretty cool to see the blog already showing up for top event searches in Tampa Bay. Be sure that you connect with Data-Tech on their social accounts as they’ll be announcing special offers to their friends and followers.
Tampa- Why do businesses need Internet Marketing?
I added a video below, “Did you know 3.0”, make sure you watch it… It’s pretty darn amazing when you think about it. Comments are appreciated!
Internet Marketing is new, its revolutionary, and it’s changing the way businesses are marketing on the Internet. Technologies such as Web 2.0, Search marketing/optimization, social media and email marketing take a less abrasive approach. People that are exposed to these various forms of Inbound Marketing are more likely to listen. There is a difference between Internet Marketing and today’s fading traditional marketing. Traditional marketing focuses a lot on ineffective out bound one-way messages. Internet marketing uses online games, thought leadership through blogging, Search Engine optimization, and pay per click advertising as inbound distribution channels connecting the world with your web site.
That’s why it matters to have a great web site. For businesses a great web site can make every bit of difference. Like the way it can engage and socialize with a customer. Or how it is structurally designed to provide strategically placed content.
Businesses must be connected with social media and the Internet because it’s growing substantially and you’re missing out. Blogs, social networking, social bookmarking, and video portals are changing the way consumers consume media. I mean, IPTV is right around the corner and I feel from all the hype that every person I talk to is ready to get their own IPTV system. No commercials and the freedom to subscribe to your own channel via the Internet. Now that’s what I’m talking about. Yeah, I like my TiVO but I just don’t get the feeling I’ll need it much longer. New media advertising like social media has already come on strong and with the new age of IPTV, businesses should start taking advantage of this free medium if they haven’t already..
Here’s some stats for you. In 2008 there were 31 Billion searches on Google every month, in 2006 there were only 2.7 Billon searches a month.. These numbers are exponential and have grown considerably since then. Check this video out, it’s a real eye opener as to what technology has done in such little time.
Did you know 3.0
How to make Twitter a Successful Tool for your Business
At this point you’ve probably heard of Twitter, if you haven’t, “Where have you been?” Twitter is now becoming one of the most popular social media websites out there; behind Facebook. Twitter’s popularity has grown exponentially over the past year and you must be wondering, “How do I get in on this?” There are a few things you need to know about Twitter before you can be successful in using it.
Here are the Basics
Twitter is a social media tool that allows a user to update their followers on what they are doing right now. Users are allowed to enter messages up to 140-characters keeping your updates short and simple. Twitter uses its own terminology that is vital to everyday usage, here’s a list of those terms and what they do provided by Smashing Magazine :
- DM or Direct Message: This is a private message sent to another Twitter user. It’s preceded by a “D” and can only be sent to a user who is following you.
- Hashtag: Hashtags are single-word phrases used to organize different topics, chats, and events on Twitter, and are preceded by a hash mark “#”.
- Lists: Lists are a fairly new Twitter feature, and are just what they sound like: lists of Twitter users created and categorized by other Twitter users. You can follow entire lists rather than having to follow each individual user.
- Reply or @reply: To reply to another Twitter user, or include them in a tweet, you put an @ symbol before their username. If the @symbol is the first character in the tweet, the reply will be shown to them and anyone following both of you. If the @ symbol is not the first character, then the tweet will be shown to all of your followers, plus the person whose username follows the @.
- RT or Retweet: Retweets are re-broadcasts of another user’s tweet. This is traditionally done by including an “RT” before the original poster’s @username. This has long been an unofficial feature of Twitter, though Twitter has recently added official support for it. Some users use other characters (such as a full stop “.”) for brevity’s sake.
- Trending Topics: These are the most popular terms appearing on Twitter at any given time and may include hashtags.
Now that you know the basics and the terminology associated with Twitter you’re ready to begin tweeting. A few things you need to know about your Twitter page:
- Keep it Personal: When you keep your page personal it allows your customers to interact with you on a level they are not used to, it lets them know who you are and gives them the “warm fuzzies” when dealing with you in the future.
- Don’t Spam: Twitter can be a great marketing tool for your business if used properly. Yes it is okay to use it to tweet about new products, etc. BUT DON’T OVERDO IT!
- Don’t Blindly Follow Others in hope of gaining more followers, this would bog down your Twitter feed with useless Tweets and 9 times out of 10 they will not follow you back, so your attempts would’ve been in vain.
Finding Followers
There are many ways for you to find people to follow on Twitter, the easiest and most obvious of these is to find people you know. This could be classified as people from blogs you read regularly, friends and family, clients, or even websites or products that you use on a consistent basis. Well that’s the easy way, now to find people you don’t know. Twitter has the ability to search the site for topics people are interested in and are talking about, such as world events, consumer products, etc. Search for terms and topics that are relevant to you and your business; this will help you find people who may be interested in the type of business and/or services you offer. Another way to find followers is to enter yourself into Twitter Chats; getting involved in a chat about a topic you’re associated with will draw followers to you if you are informative and stay on topic. As stated previously, don’t follow a bunch of people who may or may not be interested in your company or have nothing to do with your interests. While there may be a possibility that they will be one of the courteous Twitter users and blindly follow you, this does not mean that they care about what you have to say and in turn the result is the lack of engagement of your followers with your tweet topics. Your best bet is to find people you find interesting, follow them, and see if they in turn find you interesting enough to give you a follow.
Communicating with others on Twitter
Twitter is an amazing tool for communicating with friends & family as well as colleagues and clients alike. Twitter is also a great way to find new leads and make new connections with others in your industry or with people who are interested in your services. Make sure to follow conversations that are relative to your company. Respond to topics that relate to your business, follow those who talk about your business and thank them for their criticism and support (whichever you may have received). Just remember; ALWAYS KEEP IT PERSONAL, you don’t want to sound like a promotional machine.
Using Twitter for Promotions
Like I stated before, Twitter is an amazing promotional tool as long as it’s used properly and tastefully. Sending direct sales promotions to individual users can black list you instantly among the Twitter community as a spammer and can eventually result in the cancellation of your account by Twitter. You want to avoid doing this at all costs in order to keep followers and keep your Twitter successful. Spamming your users with self-promotional material is not one of the ways to avoid this.
The best and most-effective way to promote yourself on Twitter is to tweet content that is relevant to your business that your followers and clients may also be interested in. The occasional company status update is not frowned upon as long as it does not come off as overly self-promotional. A good example is: “Hey everyone, Check out this project we just finished [link] let us know what you think!”, short and simple, and to the point. Another great method, if you’re a blogger, is to tweet recent blog topics for people to read, this is self-promotion, but is rarely looked down upon as twitter is considered a blog tool.
You can also promote yourself on Twitter by reading what people are asking questions about in your topic field. Answer the questions professionally with examples to gain respect and to be considered a knowledgeable source of information when it comes to these topics by doing so.
Finally, customizing your background of your Twitter page can be the easiest and most-beneficial ways to self-promote. This is “the” area you can promote yourself without being frowned upon.
Connecting with Twitter
The next time you post your blog, don’t forget to include a re-tweet button. Sites like TweetMeme offer code that can be embedded into your blog allowing users to re-tweet your blog to their followers. Also, don’t forget, when promoting something it isn’t impolite to ask your followers for a re-tweet. Some may jump on it, some may not. Your followers aren’t going to re-tweet everything you post, and you definitely don’t want to be doing it either. Only re-tweet what is important to you and what your followers may find important as well.
Conclusion
In conclusion, you now know the basics of Twitter and how to use it as well as how to be effective in promoting your business through Twitter. There are also many tools out there that can help make this all easier for you and that allow you to stay organized. I hope this information has been informative for you, please look below for a few helpful links to resources and tools that can help you with Twitter.
AF
Resources
http://www.tweetqa.com/ – helps you find users to share your expertise with
http://tweetmeme.com/about/retweet_button – code for retweet button in your blog
http://www.tweetconvo.com/ – allows you to see full conversations you have with other Twitter users
http://twitterfeed.com/ – lets you automatically update Twitter and other social media sites whenever new content is posted on your blog.
http://twittercal.com/ – integrates your Google Calendar with Twitter
http://www.tweetcube.com/ – allows you to share files through Twitter
http://www.twitpic.com/ – hosts photos and allows you to post them to Twitter
http://www.tweetdeck.com/beta/ – Free Desktop app or iPhone app that allows you to organize and keep track of your Twitter
http://bit.ly/ – free and simple URL shortener that allows you to post long links into your Twitter updates
Social Media Marketing Will Change The Way Businesses Market
What is Social Media?
Social Media uses the Internet and web sites to connect millions of people across the world and allow them to communicate, participate, and socialize on the Internet. Social media has been made possible by new web 2.0 technologies that enable the creation and exchange of user-generated content.
Different Types of Social Media
Blogging
Blogs are web sites maintained by an individual or organization that are frequently updated. Internet users or blog followers are able to comment on the blog and share their thoughts.
Social Networks
Social Networks are websites designed to focus on social interaction between users.
Social Bookmarking
Social Bookmarking is a way for Internet users to share, organize, search, rate, and manage their bookmarks.
Video Sharing
Video sharing allows indviduals to upload video clips to an Internet website such as YouTube.
Social Photo sharing
Similar to video sharing, photo sharing allows users to share photos over the Internet.
Wiki’s
A wiki is a web site that allows easy creation and editing of any number of interlinked web pages, they’re great for collaboration.
Presentation Sharing
Presentation sharing gives people the ability to, of course, share presentations over the Internet.
How to market with Social Media
Social Media marketing over the Internet for business must be approached differently than a traditional marketing campaign. In a world that is becoming more immune to advertising and one-way messages, its essential that you understand how to use these new tools that will promote your brand effectively. We have to forget about directly marketing to our customers when using social networks like Facebook. In today’s market the power is in the consumer’s hand. It’s your job or the job of your marketing company to think of a creative way to build a community and provide them with valuable information or content that customers are interested in. By engaging customers on social networks you have the ability to farm their thoughts on or about your products or services because social media is also a huge market research tool. Companies can take the feedback they receive whether it’s positive or negative and improve their quality of service.
Its important to understand what social media is and how it is revolutionizing the way we market to our customers now and in the future. Building on the Internet and watching it evolve over the last 10 years has been really amazing. If I could recommend one thing about social media to businesses, it would be to start building your communities and making your digital footprint. This is one game you done want to start late.